About Sam
Unveiling the profound symbolism behind Give and Keep's Dancing Digital Angel Sam and our brand logo.
What comes to mind when you hear the word 'Angel'?
For some individuals, an angel may represent a guardian or a celestial being providing guidance and protection. Others might picture a departed loved one, watching over them from beyond. You may even think of someone who selflessly lifts others' spirits wherever they go. These interpretations of angels all embrace universal themes of kindness, love, light, support and joy.
Angels possess the magical ability to illuminate the darkest of situations, uplifting and empowering those in need while maintaining a cheerful and optimistic outlook as they float through life with a gentle and silent determination to never become a slave to any kind of negative thoughts or feelings which may arise as a result of any external situation or interaction.
Angels are courageous and have complete acceptance of their true self acting from a place of absolute authenticity at all times. They have a straightforward, honest and transparent attitude with all their interactions with others thereby creating a feeling of trust and safety.
Although Sam The Dancing Digital Angel is an animated creation, it is an absolute blessing to witness how individuals from all age groups and backgrounds beam with a beautiful smile from the heart as soon as they interact with Sam both in the physical and digital realm. We feel this is a fitting tribute to the 'real' Sam's of the world who play this role on a daily basis without any thought of reward or recognition for themselves in the process of pumping out positivity and love to the world.
Let's explore each component of the Give and Keep Brand Logo, enabling you to appreciate the depth, value and meaning behind our branding and brand purpose.
Dancing Angel
Sam symbolises the freedom to be oneself without hesitation, a quality that resonates deeply in a world that often demands conformity.
The Give and Keep angel is cute yet a little mischievous and sometimes rebellious smiley happy looking angel. Sam is not the slightest bit materialistic which explains why he is dressed in a simple white nappy or diaper. Sam is an acronym for Smiling At Millions and has been created as a conduit for the 'soul' purpose of making as many individuals smile from the heart as possible regardless of age, background, culture, belief systems or social status. Sam also symbolises the freedom to be oneself without hesitation, a quality that resonates deeply in a world that often demands conformity in many areas of our lives and social settings.
Sam's Smile
Smiling can have large impacts in the lives of others even when no words are exchanged.
A smile can bring happiness to others as well as your own heart and therefore is transformative. Sam's infectious smile represents positivity, love and the ability to uplift others through the simple act of smiling from the heart. Sam aims to demonstrate that small gestures such as smiling can have large impacts in the lives of others even when no words are exchanged. It is said that a smile means the same thing in every language and so Sam can cross linguistic barriers by simply smiling. The face is said to be a mirror for your state of mind and so we can see from Sam's smile that his mind must be incredibly loving and benevolent.
Sam's Ears
Sam creates a safe environment where you can express your thoughts and emotions without the fear of being judged
Sam's large ears allow him to continue listening attentively, ensuring that others feel acknowledged and valued. By offering his undivided attention, Sam creates a safe environment where you can express your thoughts and emotions without the fear of being judged or criticised.
Sam's Wings
Sam’s wings are symbolic of the boundless potential within each of us to rise above challenges and achieve our dreams.
Wings are often associated with freedom and the aspiration to reach new heights. Sam’s wings are symbolic of the boundless potential within each of us to rise above challenges and achieve our dreams. They encourage individuals to think beyond limitations and believe in their own capabilities by rising above difficult circumstances and situations by keeping an optimistic attitude and outlook regardless of where they may be in life.
Sam's Hair (Kiss Curl)
Sam's hair flows wildly as he soars through the air, twirls and dances, yet it consistently returns to its original position.
Sam's hair flows wildly as he soars through the air, twirls and dances, yet it consistently returns to its original position. This strand of hair represents that even when faced with external challenges that test Sam's ability to remain angelic, his mindset will always revert back to its proper centred happy place allowing Sam to keep spreading joy and smiles in the form of an angel.
Sam's Heart
Sam gives happiness
and joy in an unlimited way without any reservations.
Central to Sam's character is a big, open and generous heart with the words Give and Keep contained within. An honest and open heart gives hope to everyone. Sam loves to be able to give the experience of happiness and joy in an unlimited way without any reservations so that others may keep this experience within their hearts. We may not always remember what a person had said to us however we always remember how they made us feel by being in their presence. When you are in the presence of Sam The Dancing Digital Angel, you can't help but smile from deep within your heart. The red colour of the heart represents the love which is overflowing and abundant within Sam's heart.
Sam's Nappy (Diaper)
Sam can occasionally experience small accidents that may lead to a minor leakage of negativity
The white nappy (diaper) that Sam wears represents the pure and innocent consciousness of an angel, serving as a reminder of the importance of retaining a child-like sense of wonder and openness to the world. It also reflects Sam's minimalistic, non-materialistic approach to life, emphasising meaningful, heartfelt interactions with others rather than superficial connections rooted in glamour and designer fashion. Additionally, the nappy acts as a protective barrier as Sam can occasionally experience small accidents that may lead to a minor leakage of negativity however, these mishaps are quickly captured and contained by the nappy preventing any mess from affecting others. The white colour of the nappy, akin to a chef's jacket is a symbol of purity and allows for easy visibility when dirt accumulates, ensuring that it can be promptly addressed to maintain a high level of purity in consciousness to remain angelic.
Sam's Feet
Angels remain unaffected by the negativity present in our surroundings.
Sam's feet in the Give and Keep logo are not in contact with the ground for good reason. This imagery symbolises the state of Sam's consciousness at all times. Angels possess a consciousness that remains unaffected by the lower vibrations of negativity present in our surroundings. They are often depicted as floating beings, with their feet elevated, conveying a sense of lightness and elevation which can not be pulled down by the lower negative vibrations down below.
Sam's Fingers
Sam prefers to avoid casting blame on others. He is instead open to learning from any mistakes
Sam has no fingers because it is said that when you point a finger of blame at someone highlighting their weaknesses or negative behaviour, there are three fingers pointing back at you, reminding you to reflect on your own faults which may be numerous compared to the criticisms you offer. Sam prefers to avoid casting blame on others. He is instead open to learning from any mistakes that may be highlighted by those pointing at him, embodying a strong sense of humility which is a quality often found in the angels we encounter in our lives who are strong-willed yet flexible in nature. Sam recognises that when fingers are pointed outwards to compare, criticise, complain, or condemn, it disrupts not only his peace of mind but that of others around him, preventing him from maintaining a serene and angelic state of being.
Sam's Eyes
Sam's eyes are looking to the sky to remind us to keep our heads up.
Sam's eyes are looking to the sky to remind us to keep our heads up, even when the going gets tough. As the saying goes, "two prisoners are standing behind the bars, one looks down at the gutter whilst the other looks up at the stars". Sam prefers and understands the value of looking up at the stars at all times.
Facing Right
Sam loves the world of Gaming and understands that going left is the equivalent of going backwards or into the past.
Sam faces towards the right in the Give and Keep logo to denote that although Sam is an Angel, he occasionally blunders and always tries to do the right thing to the best of his ability. Sam also loves the world of Gaming and understands that going left in a platform game is the equivalent of going backwards or into the past. Sam understands that angels don't dwell on past mistakes or become heavy with guilt as they learn from their mistakes, forgive themselves, stay light and continue flying forward.
Dancing
Sam's dancing serves as a reminder that beneath all the layers of 'adulthood', there exists a playful spirit eager to break free and just dance!
Sam relishes the freedom of dancing as if no one is watching. This liberating sensation experienced whilst moving freely to the music allows him to shed the constraints and expectations imposed by society. Often, we find ourselves caught up in striving for a certain position or career, becoming so engrossed in our roles that we forget the joy of simply being a child and dancing without hesitation. Sam's dancing serves as a reminder that beneath all the layers of 'adulthood' duties and responsibilities, there exists a playful spirit eager to break free and just dance!
Sam's Belly
Sam understands that having meaningful interactions with others and living simple is a real super power.
The reason why Sam has a nice round belly and not a six pack is to denote the feeling of being content. Sitting next to a person who is content with themselves and does not desire anything from you is a priceless experience in today's world. It's a little bit like sitting under a grand old tree that provides shelter from the blistering heat of the sun during those two glorious weeks of sunshine we get in the summer. When we are caught up in the relentless spin of chasing our desires and what we believe can make us 'happy', we can often find ourselves in a position where we push away the 'goodness' in our lives which can include the good people, good soul nourishing experiences and sometimes even good health. Sam understands that in world where everyone around us can be consumed by desires, being content, having meaningful interactions with others and living simple is a real super power. Sam also understands that the things of real value are often unseen or invisible. Simply sitting and spending time with a loved one without checking your mobile or rushing off to the next meeting or appointment and making them feel heard and valued ensuring they are also left feeling content with you is what Sam is all about.
Our Conclusion
Give and Keep feels that we are truly bringing something new and fresh to the brand licensing sector and hope that respective brand licensing professionals will appreciate the true nature of what we are trying to achieve and come on board to make this happen.
With 70% of consumers flocking to brands that ooze authenticity and social responsibility, Give and Keep and Sam The Dancing Digital Angel are not just about branding; we are on a mission to spread heartfelt joy as far and wide as possible.
In conclusion, Sam The Dancing Digital Angel is more than just a character; he is a symbol of the values that Give and Keep cherishes and promotes.
If you are ready to join us on this journey, let's work together to create a world where every interaction with the Give and Keep brand is filled with joy and positivity.
more about Give and keep
By examining each component of our brand, you can gain a comprehensive understanding of what makes Give and Keep a stand out option in the world of brand licensing and retail.
The vision
Give and Keep mission statement
